Book Use
Books have many uses. Your book will have a use that is unique to your own plans for growth, multiplication, and expansion. We have seen books used as referral getters, door openers, gig getters, authority builders, value generators, job getters, speaking fee increasers, networking tools, respect makers, room fillers, upselling tools, fan builders, and so much more.
Book sales are also great, but there are often much greater profits in books than just the retail price alone. One Author Pool author uses her children’s book to connect with business clients who use her company’s services, which means thousands of dollars in business. Another used his book to land a job (he got so many job offers, his challenge was choosing which one!). Another uses his book as a giveaway to peak interest in his online training that sells for $1000s. Another uses her book to gain respect and validation in her community. Another uses his book to open doors to speaking to large groups, then he sells it from the back of the room to an audience who loves him. Another uses his book as part of and to support his monthly subscription services. And yet another uses the book within their company to improve sales and retention rates.
What is your specific plan and use for your book? Take some time to seriously and intentionally think through that process. Plan it out. Ideally, how can your book be the fuel that ignites the business you want to see increase? We are talking big profits here!
When you find the specific purpose for your book and use that purpose, your book will be a smashing success. The book will grow, multiply, and increase your business, and that in turn will generate more book sales. The cycle will never stop. That is the way to create non-stop growth and to maximize your profits for the long-term!